Maeve O’Donnell
Director of Strategy & Learning with 15 years developing marketing capability programmes across Irish finance and retail sectors.
About Wheresmlhi
We exist to elevate marketing excellence across Ireland, combining education, insight, and collaboration to spark sustainable growth.
Our commitment
- Deliver contemporary marketing learning grounded in Irish realities.
- Provide evidence-based insights that inform confident decision making.
- Build communities of practice across every province.
Our mission
To equip marketing professionals across Ireland with the knowledge, resources, and network needed to design meaningful brand experiences.
What drives us
We believe that strategic marketing is vital to Ireland’s economic resilience. By investing in people and knowledge, we help organisations remain relevant, responsible, and innovative.
How we work
- Human-led expertise: facilitators and analysts embedded in Irish industries.
- Evidence-informed approach: research partnerships with academic and industry bodies.
- Co-creation mindset: programmes tailored through client collaboration.
Our journey
From a specialist workshop provider to Ireland’s trusted marketing knowledge hub.
2017 — Foundation
Launched with a focus on in-person marketing strategy workshops in Dublin and Cork.
2019 — Sector specialisation
Expanded into healthcare, education, and tourism modules with regional cohorts across Galway and Limerick.
2021 — Insights practice
Introduced research advisory services providing quarterly market intelligence tailored to Irish industries.
2023 — Digital learning ecosystem
Scaled our platform to deliver hybrid learning, on-demand resources, and collaborative labs for remote teams.
2025 — Holistic marketing hub
Now serving organisations nationwide with integrated learning, insights, and tools across all customer journeys.
Leadership circle
Seasoned marketing experts guiding our curriculum, insights, and client partnerships.
Liam Gallagher
Head of Insights & Analytics leading national research projects on consumer behaviour and marketing effectiveness.
Siobhán Murphy
Director of Client Success ensuring every programme is co-created with marketing teams and delivers measurable outcomes.
Partner with us
We collaborate with universities, industry bodies, and specialist agencies to continuously elevate marketing practice across Ireland.